How to build a bottom-up market size

A large addressable market doesn’t guarantee success, but it can determine a company’s viability for equity investment. Calculating a bottom-up market size can be really challenging for founders, but it doesn’t have to be! This mini-course breaks down how to make and communicate market sizing in your pitch deck.

You’ll learn:

• Why investors care about market sizing.
• Specific terminology.
• The difference between top-down and bottom-up calculations.
• Step-by-step examples of how to calculate a bottom-up market size.
• A downloadable workbook to fill in alongside the lesson.
• Good sources for sizing data.

Join Allison Byers, Scroobious Founder & CEO, for this course who has raised nearly $10 million for her startups. She has delivered this lesson to hundreds of founders and dozens of accelerators and prestigious universities. Check out the Scroobious platform to learn a full pitch framework for structuring your narrative that has been vetted by investors and tangible advice for what information to include in each section.

Take it from a founder:

"I've been struggling with how to determine TAM, SAM, & SOM for a few months (ever since I learned those terms!). The various places I've found information have been useful in understanding what it is and why it's important, but not how to calculate it. With the video training and the worksheet, not only do I have a much better understanding of how to actually generate the numbers, but with some research we'd already done, I was able to quickly pull together some numbers that I feel confident I can justify! Thank you so much for the clarity, Allison and the Scoobious team!"